“World lager is now the second biggest sector of the lager category in the UK, making up almost one in four pints of lager consumed. “In these incredibly challenging times for the hospitality sector we’re continuing to invest in the future and support our customers with innovative new products which will encourage people to visit pubs and bars when they’re able to do so.

“We’re so excited to be bringing this great collaboration with Carlos and the team at La Sagra to UK drinkers,” Ryan Mcfarland, regional business director, Western Europe at Molson Coors, said. Madrí Excepcional will be available exclusively on draught the UK on-trade from 19 October and has been breweed to capitalise on the fast-growing world lager category, which now makes up 24% of the lager market in the UK according to CGA. Molson Coors Beverage Company has announced the UK launch of 4.6% lager Madrí Excepcional – its first collaboration with Madrid’s La Sagra Brewery. Hospitality Gin is available direct from the brand’s website for £37 per bottle, as well as from a number of wholesalers, including Master of Malt. That and having a cracking gin of course.” “Most important was a managing a quick turnaround time to get the money to those who needed it as quickly as possible. “I’d been advising as many people as possible on the best next steps for their personal situations, but at the end of the day, I’m not an employment lawyer. I’d been looking for ways to help the people that needed it most when the idea for Hospitality Gin hit me,” Lord said. In light of measures such as the 10pm curfew on pubs, bars and restaurants, Hospitality Gin’s founder Tom Lord joined forces with North Yorkshire’s Cooper King Distillery to create the philanthropic pour. However, during lockdown, just 11% of hospitality businesses were able to operate normally. The hospitality industry employs more than 3m workers in the UK and raised £39bn in taxation in 2017. New not-for-profit gin brand, Hospitality Gin, has been created to support UK hospitality industry throughout the Covid-19 pandemic by pouring its profits into a dedicated Drinks Trust and Hospitality Action fund. New gin to raise funds for UK hospitality industry

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